About

Brian Witkin with his Son Jordan Carter and ZZ Top's Billy F. Gibbons Photo Credit: Nicole Witkin

Brian Witkin is a Southern California based music producer, entertainment attorney, and the CEO of Pacific Records. A musician himself before he went into the industry, Brian oversees Pacific's operations and business development. Brian has spent nearly two decades in the record business and continues to be musically active as an artist, songwriter, and record producer. Brian is also a GRAMMY® Voting Member of The Recording Academy. Brian’s father, Joe Witkin, was the original keyboard player of Sha Na Na and performed at the iconic Woodstock Festival of 1969.

While music is his passion and vocation, Brian has been a successful entrepreneur outside of entertainment, notably in real estate. Brian holds a JD degree from San Francisco Law School, and is a member of The State Bar of California. He received an MBA and BA in History from National University. He is also an avid surfer, photographer, airplane pilot, rescue diver, and Dive Master.